The Bath & Body Works retail chain recently released a candle labeled “Snowed In” that critics argued resembled the hoods and robes worn by the white supremacist Ku Klux Klan group. After an outcry on social media, the company explained that the designers did not intend to mimic the KKK outfit and removed the item from its website and retail stores.

This is not the first instance of the brand coming under fire from consumers for questionable product decisions. In 2022, Bath & Body Works released a product line featuring Kente cloth designs to celebrate Black History Month, which some accused of cultural appropriation, despite the company’s partnerships with civil rights organizations.

The company has acknowledged these missteps, stating it is “committed to improving our culture through our diversity, equity and inclusion efforts” and pledging a $500,000 donation to support the work of the National Urban League.

After the recent “Snowed In” candle controversy, a person on an independent Reddit thread dedicated to the company shared an image of the product, questioning whether the design resembled KKK imagery. Bath & Body Works has since removed the item and reiterated its commitment to listening to customers and addressing any unintentional mistakes.